Branding is how people view and perceive your company. It is also how you as an owner and your staff view and perceives the company.
What is branding?
Amazon’s CEO, Jeff Bezos said: “Your brand is what people say about you when you’re not in the room”.
It is about how a public makes contact with your company on multiple levels and through different contact points of the brand.
A brand can be described as a company, service, product or person with its own voice and personality.
Designers design a brand identity that reflects a brand.
A designer or design agency that offers brand services lays the foundation of a brand or is engaged to improve the visual and corporate identity of the brand.
Many people, including some designers, think that branding a company simply involves designing a handful of visual elements, such as:
- Logo design
- Stationery design
- Color palette
A design or brand agency combines brand strategy and brand identity.
Professional brand agencies take concepts and ideas from the brand strategy of a company. They then bring them to life in the most suitable format, sometimes suggesting improvements or refining the original strategy along the way.
A professional design or brand agency creates visual elements that form the corporate or brand identity of a company, that show what it stands for and emphasize their beliefs.
How branding is important for your business?
Branding is an important feature of every company and all companies must regard it as an essential part of their marketing strategy.
In the design industry, many people tell customers to “consider design as an investment, not an expense,” and that’s exactly right.
When starting up, many people will think, “I don’t spend much on branding my company, it’s not worth it.” I can do it for free myself. “
And that costs a lot of starting entrepreneurs money.
Ask yourself the following question:
“Would I repair my own plumbing?”
Or would you hire a professional to do it for you?
Branding is a professional service and must be treated as such.
Your brand strategy and brand identity are vital to the success of your business.
Why would you give it a chance yourself if you could hire a professional to do it properly?
What usually happens is that companies that have professionally branded at an early stage in their lives realize that their initial investment in their brand has paid dividends in the long term.
There are many cases where people make a decision about whether or not to use your brand for their specific needs.
People choose this based on a number of factors, but branding your company itself will certainly damage your chances of success.
Why do you need a design and branding agency to promote your business brand?
Building a good relationship with a brand agency can help your company and brand grow!
If a company changes its name completely, the brand manual can often disappear from the window.
However, if you work with an established company, design agencies are often expected to work within a number of guidelines. These are usually based on the company’s brand strategy or existing brand identity.
Logos are normally displayed sitting on suitable backgrounds, in suitable colors. Color palettes are explained in detail, typographic hierarchy is also outlined.
Branding guidelines ensure that the identity of a company is preserved and remains consistent, regardless of the visual device on which it is applied.
The brand identity may consist of several devices depending on the company.
- A logo design (the most important symbol behind the entire identity and brand)
Stationery design (letterheads, business cards, compliment vouchers, etc.)
- Marketing material (leaflets, brochures, books, websites, etc.)
- Products and packaging (products sold and the packaging in which they arrive)
- Clothing design (tangible clothing items worn or sold by employees as part of the brand’s strategy)
Retail Design (interior and exterior signs and interior design of outlet stores)
- E-mail design (e-mail template design for newsletters, internal memos, etc.)
- TV advertising (visual style and elements of TV productions and advertising)
The items mentioned above and more form your brand identity.
Your logo design is the embodiment of the brand packaged in one easily identifiable brand, but always remember that a logo design alone is not a brand. It represents only one brand.